Social Media Marketing is the process of Social networks as the platform to reach the targeted set of customers by spreading brand awareness through social media campaigns.
Social media platforms such as Facebook, Twitter, Pinterest, Instagram, Tumblr, Google+, LinkedIn, etc.
Social Media Marketing Tools:
Buffer is a product application which is available for website and smartphone devices, Design to manage social media platforms accounts, with the help of buffer tool schedule posts to Facebook, Twitter, and Instagram.
Hootsuite is the same as buffer tool, Buffer is available for Smartphone devices but Hootsuite is not.
Hootsuite helps to manage social platforms account and also show the various report to analyze the engagement of users.